Found this article on
Linkeden...........therefore the perspective of company might be found
at places.But all in all applicable in all walks of life.
Strength,
money, intelligence, and confidence are all wonderful things, but if
you have to name one trait that stands head and shoulders above all
others, I hope you choose: the ability to earn the trust of others.
You may be powerful, but that power will threaten - not attract - others, unless they trust that you would never use that power to cause them harm.
You may be brilliant, but if you use that brilliance purely for your own benefit, then others will do their best to isolate and abandon you.
For several years now, I've been repeating incessantly the wise words of my friends Don Peppers and Martha Rogers, from their book Extreme Trust.
It means do the right thing, even when no one is looking. Even when no one may ever notice what you did. Even when plenty of others don't bother to adhere to such a strong moral code.
To make this clear, here's a common business example. Plenty of companies now charge a monthly fee for services, such as web access, music services, or video programming. These companies know which customers haven't used their service in, say, 15 months. The profitable thing to do is: nothing. This is how such firms make money, by charging people a monthly fee for a service that customers forgot.
The right thing to do is to proactively contact the customer and ask: is something wrong? Are you having trouble understanding how to use our service? Did you forget about it? Can we be of service to you?
Don't get me wrong, proactively contacting such customers may not be a profitable short-term strategy. But it is the best way to earn trust. It is absolutely the right thing to do.
In the long run, this will also be a profitable strategy.
In your personal life, trust is everything, and individuals can't get away with the nonsense some companies pull. You are either trustworthy, or not.
Your children learn about your trustworthiness from your actions, not your words.
Your colleagues learn about your trustworthiness when times get tough, not when you are having pleasant conversations in social settings.
When I turn my back on you, what happens? When you are under pressure, do your morals bend or break?
This I know for certain: although some weeks it can seem as though trust doesn't matter anymore, trust always matters. It's like saving money for retirement; some day, you are going to be so very glad that you saved wisely.
(ABOUT THE WRITER;Bruce Kasanoff is a ghostwriter for entrepreneurs and executives. Learn more at Kasanoff.com. He is the author of How to Self-Promote without Being a Jerk.)
Strength,
money, intelligence, and confidence are all wonderful things, but if
you have to name one trait that stands head and shoulders above all
others, I hope you choose: the ability to earn the trust of others.You may be powerful, but that power will threaten - not attract - others, unless they trust that you would never use that power to cause them harm.
You may be brilliant, but if you use that brilliance purely for your own benefit, then others will do their best to isolate and abandon you.
For several years now, I've been repeating incessantly the wise words of my friends Don Peppers and Martha Rogers, from their book Extreme Trust.
Do things right. Do the right thing. Proactively."It's the proactively part that grabbed my attention, because this is where many people and companies fall short.
It means do the right thing, even when no one is looking. Even when no one may ever notice what you did. Even when plenty of others don't bother to adhere to such a strong moral code.
To make this clear, here's a common business example. Plenty of companies now charge a monthly fee for services, such as web access, music services, or video programming. These companies know which customers haven't used their service in, say, 15 months. The profitable thing to do is: nothing. This is how such firms make money, by charging people a monthly fee for a service that customers forgot.
The right thing to do is to proactively contact the customer and ask: is something wrong? Are you having trouble understanding how to use our service? Did you forget about it? Can we be of service to you?
Don't get me wrong, proactively contacting such customers may not be a profitable short-term strategy. But it is the best way to earn trust. It is absolutely the right thing to do.
In the long run, this will also be a profitable strategy.
In your personal life, trust is everything, and individuals can't get away with the nonsense some companies pull. You are either trustworthy, or not.
Your children learn about your trustworthiness from your actions, not your words.
Your colleagues learn about your trustworthiness when times get tough, not when you are having pleasant conversations in social settings.
When I turn my back on you, what happens? When you are under pressure, do your morals bend or break?
This I know for certain: although some weeks it can seem as though trust doesn't matter anymore, trust always matters. It's like saving money for retirement; some day, you are going to be so very glad that you saved wisely.
(ABOUT THE WRITER;Bruce Kasanoff is a ghostwriter for entrepreneurs and executives. Learn more at Kasanoff.com. He is the author of How to Self-Promote without Being a Jerk.)
